Established: 18th Sep, 1999
Employees: About 4000
Public date: Oct 18th, 2008
Stock code: NOPOSION 002215
Main Business: R&D, manufacture, distribution and technical service of pesticides and fertilizers.
Company size: 38 subsidiaries
Annual revenue (2011): $255.7 million
Total asset (2011): $341 million
NOPOSION, is currently the largest pesticide formulator & distributor and among the top 10 agrochemical companies in China. As a state-level hi-tech enterprise and the pacemaker of the domestic agrochemical industry, it became one of the A-share listed companies in 2008. As a well-organized and vigorous enterprise, we possess several proprietary intellectual property rights and have our own brands which are well known in the whole country such as "Noposion", "Ruidefeng", "Biogen", "Royal", "Jophne" and "Xinnongdazheng".
Our core mission is to "provide the most valuable agrochemicals to farmers, create the most competitive career platform for employees, and be the most environmentally friendly agrochemical enterprise. " It leads our daily activities as well as the most significant actions we take to direct the future of our company.
As China's largest pesticide formulator, Noposion has cooperated with distributors and retailers in setting-up county-level dealership and town-level retail outlets to establish a national sales network backed up by county and town retail outlets. In the meantime a professional marketing team is cultivated to strengthen the differentiated sales to achieve a fast growth, which results in annual sales of about $200 million and the employment of approximately 4, 000 people nationwide, in 2012. So far the company's direct sales have extended to a large number of provinces all over China involving many different brands. The income from direct sales by the company, in 2012, accounted for 40% of its total sales, having become one of the core business pursuits of the company. The results of this are that NOPOSION have been continuously awarded "The most popular brand among Chinese farmers" over the last two years and has topped the list of national pesticide sales continuously over the last eight years.
We have set up NOPOSION Research Institute for technological innovation. Currently, more than 100 employees including the some of the most talented scientists are dedicated to R&D. It has been recognized as a national "Post-doctor Research Workstation". With its help, our number of formulation patents tops the list in China, while our water-based formulation products account for around 70% of the total, while the world average is only 20%.
With the success of domestic market, we are now starting to expand off-patent crop protection business from nationwide to worldwide. We have proven our ability to bring products to market rapidly and effectively using a unique, solutions-oriented approach to our selected markets. Now we are seeking marketing and distribution of our branded products to local wholesalers, retailers, cooperatives, in some cases, directly to the farmer. Meanwhile, we are looking for innovative products from overseas suppliers in the agrochemical industry to distribute in the Chinese market.